Project Description
Rosie’s BBQ & Grillery Thanksgiving Ad
HOW WE TACKLED THE PROJECT
Project
A few weeks prior to Thanksgiving, Rosie’s BBQ & Grillery reached out to Stand Alone Design with a last-minute design project that needed completion right away. The project was an Advertising and promotional piece for their Thanksgiving Turkey Dinner Take-Out. The concept was to carry over the existing branding but pump it up a bit so that the simplicity and flavor of the food pops off the page. What could be simpler than a lightly garnished, plump and juicy turkey on Rosie’s signature butcher block.
Three advertising pieces were put into production. A 24” x 36” poster, a Facebook Advertising Campaign and a compact version to fit Instagram’s square profile ad space.
Results
All three pieces were complete within hours of the request due to the compressed timeline. Rosie’s was very organized in providing the content for the piece which reduces production time greatly. The posters were printed, and the ads were placed on the respective social channels. The overall result was an increased boost in Thanksgiving sales from an overwhelming awareness of the Take-out service Rosie’s BBQ & Grillery provides. Rosie’s BBQ has tasked Stand Alone Design with future advertising and marketing projects due to the outstanding results of the Thanksgiving promotion.
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