BlueRoof Properties, a new and conceptual real-estate firm, came to Stand Alone Design with an initial set of two projects. The first project – initiate the brand by developing the logo. We developed the logo based off the two key fundamentals of the company name. The first key element being the Real-estate aspect of the company, buying and selling homes. The property or home piece of the logo was added. Then we used the second key element in the company’s name to make the logo unique to the company and the brand, adding the blue roof.
The second project was developing the new mailer for their real-estate agents. Most of the time you get these generic cards in the mail that go straight to the recycling bin. BlueRoof wanted something that would stand out and was unique. Stand Alone Design took the standard post card concept and added a few unique elements that would make it stand out over your run of the mill card. The unique sold symbol, content overlaid over a beautifully captured image, and clean lines all mimic the company’s high-end brand and commitment to their customers.