KAFE NEO 2018-02-06T17:07:00+00:00

Project Description

KAFE NEO

HOW WE TACKLED THE PROJECT

Project

The KafeNeo was a corporate branding project that spanned from A-Z. Stand Alone Design was hired as the creative talent for the project. Being a new, startup, restaurant in Long Beach, CA the client requested a complete brand identity to be established. KafeNeo is a play on words meant to have a double meaning. #1 KafeNeo – A new style of café’. #2 KafeNeo – In Greek is described as an eatery where the public also goes for coffee hour. The logo was defined as an abstract grill or “Fourno” in Greek to compliment the eatery where food is fired up fresh daily. The logo doubled as a “Spiti” or house in Greek that would be the cover or face of the restaurant.

The restaurant has a contemporary look and feel that was translated across all projects from the branding to the logo design and menu design and following thru to the company’s website. Typography and color schemes tied directly into the owner’s vision of an “American Kitchen with Greek Soul”.

Results

The restaurant was a hit with the community and the brand was on point. The flavor and atmosphere of the restaurant was cohesive and extended into the brand which lead to a successful launch and beginning of KafeNeo. All expectations were achieved and the ROI was apparent, Stand Alone Design transformed a brand into an identity.

Website Design
Branding
Content Development
Graphic Design

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