The KafeNeo was a corporate branding project that spanned from A-Z. Stand Alone Design was hired as the creative talent for the project. Being a new, startup, restaurant in Long Beach, CA the client requested a complete brand identity to be established. KafeNeo is a play on words meant to have a double meaning. #1 KafeNeo – A new style of café’. #2 KafeNeo – In Greek is described as an eatery where the public also goes for coffee hour. The logo was defined as an abstract grill or “Fourno” in Greek to compliment the eatery where food is fired up fresh daily. The logo doubled as a “Spiti” or house in Greek that would be the cover or face of the restaurant.
The restaurant has a contemporary look and feel that was translated across all projects from the branding to the logo design and menu design and following thru to the company’s website. Typography and color schemes tied directly into the owner’s vision of an “American Kitchen with Greek Soul”.