NCH software confronted Stand Alone Design with a design challenge, assist in the re-branding of their packaging. With a mild design brief in Stand Alone Design transformed their brand identity and established a design style that defines their software in the A/V retail space. This transformation was an especially tricky feat to navigate in an already cluttered retail space. Multiple hours of competitive landscape research was spent in retail stores to not only define the competition but to also identify the target consumer. Once the research was complete we were able to hone in on the proper messaging for the package design. Multiple packaging renditions were output, discussed and revised prior to the final package design.