Acordia 2018-02-06T13:01:26+00:00

Project Description

Acordia Insurance

HOW WE TACKLED THE PROJECT

Project

Acordia insurance came to Stand Alone Design with a scope of work to create a series of three attention grabbing, thought provoking, informational print campaigns that were geared towards downplaying the existing insurance provider and highlighting Acordia insurance as the insurance provider of choice – “just insurance solutions that work”. It was important to keep the corporate brand intact while introducing a playful aspect that would be attention grabbing enough to the viewer of the print ad.

Results

The communication was well received by the competitors’ clients and there was a generous uptick in insurance sales in the months that followed deployment of the campaign. Direct to consumer marketing tactics coupled with the right messaging and a playful adjustment in the corporate branding created a buzz that continued into future revenues for the company.

Branding
Messaging
Print Design

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