Project Description
Acordia Insurance
HOW WE TACKLED THE PROJECT
Project
Acordia insurance came to Stand Alone Design with a scope of work to create a series of three attention grabbing, thought provoking, informational print campaigns that were geared towards downplaying the existing insurance provider and highlighting Acordia insurance as the insurance provider of choice – “just insurance solutions that work”. It was important to keep the corporate brand intact while introducing a playful aspect that would be attention grabbing enough to the viewer of the print ad.
Results
The communication was well received by the competitors’ clients and there was a generous uptick in insurance sales in the months that followed deployment of the campaign. Direct to consumer marketing tactics coupled with the right messaging and a playful adjustment in the corporate branding created a buzz that continued into future revenues for the company.
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