Businesses always need more leads coming in so they can be converted to customers. The easiest way to convert a lead to a customer is through trust, not your products or services. Customers who trust your business are more likely to become return customers and recommend your business. How do you earn this trust? Build upon your community and meet with your customers so they can put a face to the name of your business. The following three steps will help you highlight your business to gain more local leads.
1. Set your business up on Yelp!
Yelp is more than a restaurant guide. Most users use yelp for researching the hottest places to dine in the area. Your business should have a complete Yelp page to attract local clients. Once your page is filled with images and content about your business you will be able to use that page to advertise and reach local clients. Besides the fact that your page is now a tool that customers can use to research your business, it is doing double-duty increasing your business’s searchability ranking on the web. Now leads visit your page and can discover your business locally and can reach out to you. You can then nurture your leads and convert them to happy clients. Happy Yelpers that trust you will leave positive comments about your business. Positive reviews lead to additional leads for your business and the cycle goes on.
2. Advertise in your local business mailer catalog.
Although this avenue may not be the most popular among the younger generation it is a great way to reach out to the older generation. The reason behind this is two-fold: 1. Older users prefer picking up a physical piece of paper rather than digital (print is not dead, print for the time being is prevalent in the older generation because it is what they grew up with and are most comfortable viewing) 2. They may not be as computer savvy and prefer in-taking data the old-fashioned way.
This method of attracting leads for your business can also be localized to certain zip codes or specific areas to help gather local leads. Some clients will choose to do business with local business because they prefer the personal interaction. These local clients can be nurtured to produce more leads by producing an excellent experience through the highest form of trust, word of mouth.
3. Optimize your website with geo-specific keywords.
Finally, your website should be tagged with keywords relevant to your business’s geolocation to attract local leads. Geolocation is the identification or estimation of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal. This is part of the search engine optimization process (SEO) when your site is being built and an ongoing process. When your website is optimized properly and a potential customer is searching for a product or service in a specific location, and your site is optimized for that location, your business should show up in the top search engine ranking spots. A website that does not convey the businesses location and is not properly optimized is missing the mark and potential leads. A website that is properly optimized based on your business’s geolocation will result in increased leads in your area looking for local products and services.
Get your content out there!
Go ahead and give these lead generating tactics a try. If you are running low on time and need assistance in building your leads let us know, we are here to help. Aside from writing about generating local business leads we practice what we preach and like to work with local businesses. Give us a call or send us an email, we are local!
