Methodology
While every design project has its own set of needs, challenges, and requirements, there are basic considerations and milestones that every project shares. To ensure all project goals are met, we follow a methodical, consistent, and flexible development process that involves you, our client, throughout the project life cycle. Here’s a look at the basic approach that we take behind the scenes when we design your project.

Our process consists of four basic phases:

• Phase 1: Discovery
• Phase 2: Design
• Phase 3: Development
• Phase 4: Delivery

Phase 1: Discovery
Before we begin designing any project, we think it’s necessary to do some discovery work to obtain a clear understanding of your business and the goals you wish to achieve in the development of this process. We’ll discuss your requirements for the project and identify exactly who your target audience is and what information needs to be communicated to them. Our major goal in this stage is to have a solid understanding of your vision and expectations for the project on all levels.
Based on the defined scope of the project, a cost and time estimate will be submitted to you for evaluation, usually within two business days.


Phase 2: Design
Now, this is where the fun part begins. Upon your approval to proceed, we will thoroughly explore creative solutions to the issues that were identified in the “discovery” phase. Based on your requirements and scope, we will brainstorm to come up with creative concepts and ground-breaking ideas that are aesthetically engaging and that communicate your message with clarity and purpose.
We will provide 2 to 3 solid design concepts for you to choose from. We will present our ideas to you for your review.


Phase 3: Development
This is the phase where your project comes to life. Once the concept has been finalized, we will proceed to fully develop the project from all aspects. This period allows Stand Alone Design to firm up the placement of content, while developing the user interface and navigation structures, if applicable. We will make the piece functional, fill in any missing gaps, and make any final modifications. Completion of a running prototype that can enter into product testing is the final goal of the development phase.


Phase 4: Delivery
Once the necessary testing has been completed, all details have been finalized, and you have approved the project, we will transfer the final deliverable(s) to you. If your project is a website, we will upload the site on the target server and launch your website for you.

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